It all clicked for Click Frenzy

The Goal

Click Frenzy, Australia's largest online shopping event, needed strategic insights and recommendations to increase click throughs. They needed recommendations turned around within 72 hours.

Click Frenzy partnered with Experior to quickly turn around insights, to deliver their most successful event ever.

The Solution

1. Measurement: developed and structured an event tagging plan.
2. Analytics Analysis: assessment of all the key reports and events created in the measurement plan.
3. Heuristics: user experience, accessibility and usability analysis of the entire website.
4. Heatmaps & Scrollmaps: analysis of which areas of the website were performing well or underperforming.

The Results

1. Speedy Insights: 20+ insights were delivered within the 72 hour window provided.
2. Increased Conversions: once the insights were implemented, Click Frenzy saw an 87% in conversions.