The goal
Ted's Cameras had a steady flow of traffic every month, but online sales were not increasing. As an omnichannel retailer, their online store was not growing compared to their stores.
Ted's partnered with Experior to grow their online sales. Ted's chose Experior for their expertise and dedicated service.
The solution
- Customer Research: a deep dive into customer behaviour was conducted, with over 70+ insights generated.
- Experimentation Management: full service Experimentation Management including hypothesis generation, treatment design, development, QA, launch, and reporting.
- Continuous Improvement: ongoing Research and Experimentation.
The results
- Increased Sales: On average, each experiment delivered over $50,000 in incremental revenue.
- Experimentation Success: 70% experiment success rate, 90-95% statistical significance, and conversion rate increases of 10-20%.
- Customer Intelligence: Continuous customer research provided Ted's with strategies for marketing and product.
