Uncorking Liquorland's experimentation strategy

What was the goal?

To perform Customer Research, uncover Customer Intelligence and deliver an Experimentation Roadmap to increase sales, and to empower the Liquorland team to perform Experimentation in-house.

Liquorland sought the expertise of Experior to help them execute on an Experimentation strategy. Before working with Experior, Liquorland were running ad-hoc tests whenever bandwidth allowed.

Solution:

1. Customer Research: using a mix of qualitative and quantitative research, over 80+ Customer Intelligence Insights were discovered.
2. Ideation: Liquorland and Experior workshopped over 100 ideas for experimentation and implementation to improve performance.
3. Prioritisation: using Experior's unique methodology, the experiments were prioritised based on 7 parameters.
4. Experimentation Management: Experior helped with hypothesis, variation design, and reporting.
5. Experimentation Maturity: Experimentation guidance and training were held to upskill the Liquorland team.
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Results:

The collaboration between Liquorland x Experior yielded remarkable results, transforming the company's digital presence and customer experience strategy:

1. Experimentation Velocity: velocity doubled after working with Experior
2. Experimentation Success: win rates doubled, with an average uplift of 10% increase in conversion rate, between 95%-99% significance.
3. Incremental Revenue: successful Experiments generated an average of $20,000 in incremental revenue.