The goal
Lioness Fashion had no history of user research and experimentation. Eager to grow their digital sales, they engaged with Experior to increase sales and conversions.
Lioness wanted to improve their online sales and sought Experior to strategise and execute on an Experimentation Strategy
The solution
- Customer Research: an emphasis was put on qualitative research to understand the pain points, motivations and frustrations of Lioness' customers and prospects.
- Ideation: Lioness and Experior workshopped over 80 experiment ideas together based on the insights found during Customer Research.
- Prioritisation: using Experior's unique methodology, the experiments were prioritised based on 7 parameters.
- Experimentation Management: Experior managed the experimentation program, from hypothesis, design, implementation and reporting.
The results
- Increased Revenue: Lioness saw a 70% increase in revenue after working with Experior for 6 months.
- Increased Conversion Rate: Conversion rates increased by 21%, which helped mitigate the down seasons.
- Customer Intelligence: Lioness used the insights about their customers to amplify their marketing efforts.
- Decision Making: The Experimentation strategy was used to help Lioness develop a Product roadmap that was customer centric.
